Today, 19 February, marks National Lash Day — a calendar moment dedicated to celebrating the power, function and beauty of lashes. For Australian brand 1000HOUR, one of the hero brands in the Chemcorp International portfolio, the occasion is more than symbolic. It’s a strategic opportunity to spotlight the fast-growing at-home lash category and reinforce its leadership in accessible, salon-inspired solutions.
The first National Lash Day was established in 2015 by House of Lashes to celebrate the beauty and versatility of natural and enhanced lashes, while promoting proper lash care and education across the industry. As consumers increasingly seek value-driven beauty that delivers professional results without the ongoing appointment cycle, 1000HOUR is leaning into the DIY movement with its Lash Perfection Kit — a curated trio designed to nourish, tint and style lashes and brows from home. To mark National Lash Day, the brand is also offering all individual lash products for $10 via its website from 19–20 February.
The Lash Perfection Kit
The new kit combines three hero essentials:
- Lash & Brow Growth Serum – Clinically proven to show visible results in 30 days, supporting stronger, fuller-looking lashes and brows while reducing fallout.
- Lash & Brow Dye Kit (Natural Black) – A smudge-proof, long-lasting tint delivering up to six weeks of colour, with approximately 12 applications per pack.
- Dual-Ended Brow Brush – Featuring a spoolie to lift, separate and define for a fuller, clump-free finish.
The launch speaks to broader category trends: low-maintenance beauty, treatment-led cosmetics, and affordable luxury within pharmacy and grocery channels.
The wider 1000HOUR lash portfolio includes dye kits, growth serums and heated curlers — products designed to reduce reliance on daily mascara while enhancing natural features.
With distribution across Priceline, Chemist Warehouse, Big W, Woolworths and Coles, the brand remains well-positioned to capture incremental growth in the increasingly competitive lash and brow segment.
For retailers, National Lash Day presents a timely reminder: in today’s market, effortless beauty — especially when it promises visible results — continues to resonate.
Read issue 85 of Retail Beauty below:
