Now Reading: 32 Best Memorial Day Deals at Sephora 2025
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32 Best Memorial Day Deals at Sephora 2025
Photo-Illustration: The Strategist; Photos: Retailers
Sephora has joined the Memorial Day sales fray, offering up to 50 percent off select items from brands such as Fenty Beauty, Clinique, and Glossier through May 26. As a beauty writer, I’m always excited to go digging in Sephora’s massive bargain bin; after sifting through over 800 items, I’ve brought you all the best deals on Strategist-approved products, including our Best-in-Class CC cream; clean mascara for full, fluffy lashes; and lightweight yet hydrating moisturizer.
Dubbed our best overall CC cream, this IT Cosmetics tinted moisturizer offers medium-to-full coverage with a natural, shine-free finish. It’s formulated with SPF 50, hyaluronic acid, peptides, and antioxidants for extra anti-aging benefits.
This vivid-red lipstick from Charlotte Tilbury doesn’t accentuate lines on the lips, and the diamond-tip applicator makes it easy to apply, according to makeup artist Natalie Dresher.
Fenty’s Pro Filt’r concealer has both a wide shade range — there are 50, to be exact — and a creamy, buildable consistency for lighter or fuller coverage.
Rihanna’s Killawatt highlighter is also on sale. The “Mo’ Honey/Afternoon Snack” colorway is one of Strategist contributor Rio Viera-Newton’s all-time favorite combos for eye shadow. “I apply both of these to my lids and instantly feel put together and glam,” she says.
Glossier’s Stretch Fluid foundation is Strategist writer Arielle Avila’s go-to everyday foundation thanks to its natural finish, lightweight texture, and moisturizing ingredients such as squalene and glycerin.
Avila is also a fan of this Sephora Collection concealer, which she tested against Tarte’s iconic Shape Tape and concluded was even better. “My Sephora under eye looked like a bright-eyed version of myself, like those days when I’ve gotten eight hours of sleep and drank my full 64 ounces of water,” she writes.
With warmer weather on the horizon, it’s time for me to switch to cream products, which are more lightweight, over powders, which are heavier and cakier. I’ve been eyeing this Make Up For Ever palette, which offers multiple shades that can be mixed to create a custom foundation, concealer, bronzer, contour, blush, or highlighter.
Viera-Newton reaches for Milk’s Kush High-Volume Mascara for a glam night out because it makes her lashes look especially big and fluffy.
If you prefer something hardier, Milk’s waterproof Rise mascara is also on sale. It’s our favorite lengthening waterproof mascara, but it’s not too abrasive or difficult to take off at night.
Urban Decay can’t keep this pan of ultraglittery eyeshadow in stock — TikTok keeps selling it out.
When I tested these myself, I found Bobbi Brown’s eyeshadow sticks to be highly creamy, pigmented, and easy to blend; just one swipe was enough to cover my whole lid with a wash of color.
These cute little Yves Saint Laurent mini eye-shadow palettes are perfect for touching up your inner-corner highlight on the go.
I’d trust Huda Beauty with any product designed to cement a full beat.
According to makeup artist Rachael Edwards, the rich shades of Lys Beauty’s cream blushes are perfect for deeper skin tones. “It applies well over and under foundation and comes in gorgeous peach and mauve shades that blend perfectly with my brown complexion,” she says.
First Aid Beauty’s Repair Cream is thick and hydrating without being greasy. I always keep a bottle on hand for my eczema-prone elbows.
Clinique’s buttery cleansing balm, once massaged onto dry skin and splashed with water, swiftly transforms into a milky oil. It rinses really clean with no residue, assures medical esthetician Jordana Mattioli.
Long, fluffy lashes become a hair more attainable with this well-reviewed serum from Grande Cosmetics, which promises to show results in six-to-eight weeks.
Ole Henriksen’s Banana Bright Face Primer is infused with vitamin C to help even skin tone and impart a “dewy, healthy-looking glow.”
Dermatologist Y. Claire Chang recommends this serum from Murad to diminish the look of acne scars and marks.
These Peter Thomas Roth Resurfacing Peel Pads are a more grown-up version of the Stridex pads I used to swipe over my face as a teen.
Tula’s probiotic moisturizer has a been a longtime favorite of Viera-Newton’s. “It’s nourishing without at all being sticky or pore clogging, and it penetrates deeply to make skin look brighter and even more healthy,” she says.
Last summer, during a relentless heat wave, I stuck this aloe, cucumber, and green tea–infused facial spray in my fridge; when I pulled it out and gave myself a spritz, I felt instantly cooled and refreshed.
For those with combination skin, board-certified dermatologist Dr. Claire Wolinsky recommends Matter of Fact’s Minimalist moisturizer. It has a lighter consistency that won’t clog pores but will moisturize without feeling heavy.
Our Best-in-Class facial-cleansing brush, FOREO’s Luna device is quite gentle for all skin types while providing your pores with a deep, thorough cleanse.
Drybar’s blow-dryer brush is extremely versatile; its combination of tufted and nylon bristles allows for both tension and control to give the hair less frizz and more shine.
T3’s newest hair dryer boasts “Heat ID Technology” that creates personalized airflow and heat settings that will give you the most optimal blowout based on your hair type and texture.
With its titanium plates that generate high levels of heat, this BaBylissPro straightener is perfect for thick, curly, and textured hair. It can even double as curling iron because the tops of the plates heat up as well.
Actress Heather Morris describes this Maison Louis Marie fragrance as a blend of sandalwood, cedarwood, nutmeg, and amber wood. “It sounds like a pretty masculine scent — which I sometimes describe myself as masc or tomboyish — but it still feels feminine,” she says.
Donna Karan’s Cashmere Mist fragrance has enjoyed a bit of a revival lately. It has notes of Moroccan jasmine, lily of the valley, and warm sandalwood. Singer Justine Skye describes it as “what heaven would smell like.”
This adorably mini coffret set from Ellis Brooklyn contains four summer-ready scents, from clean, musky Myth to creamy Vanilla Milk.
This Margiela by the Fireplace candle smells warm and woodsy with a touch of cinnamon, according to florist Ryan Norville.
Nette’s the Magician candle has notes of palo santo, sandalwood, and cardamom — and comes in a heavy, luxurious glass jar that can be repurposed.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
