Decode China’s Travel Market with Industry Leaders

Date: September 22-23, 2026

Venue: Shanghai International Convention Center

Theme: Change

 

For international travel companies looking to enter, deepen their presence in, or reposition themselves for the China market, the real challenge is often not a lack of opportunities, but a lack of first-hand insights from those operating at the front line of the market.

 

Chinese consumer behavior is evolving rapidly. Distribution channels are being reshaped by AI and mobile ecosystems. Domestic hotel groups are moving upmarket at speed. International brands are rethinking their China strategies. Outbound travel demand is recovering, yet traveler profiles have changed dramatically since five years ago. Corporate travel is being redefined by the combined pressures of ESG, compliance, and cost control. Meanwhile, AI is quietly transforming distribution, service delivery, and even the broader structure of the travel industry.

 

To truly understand where China’s travel market is heading, the most effective path is not another market report, but face-to-face conversations with the decision-makers who are defining the market.

 

Each year, the TravelDaily Conference brings together 100+ CEOs from leading companies, industry analysts, and operators from across travel verticals to share insights from different perspectives, roles, and hands-on experience — helping attendees spot the latest business opportunities in travel.

 

 【Speakers】 

 

Confirmed speakers at TravelDaily Conference 2026 include: 

  • Jane Sun,Trip.com Group,CEO;

  • Hui Jin,H World Group,CEO;

  • Gloria Wang,Jin Jiang Hotels China Region,CEO;

  • David Sun,BTG Hotels Group / Homeinns Hotel Group,General Manager of BTG Hotels Group & Chairman & CEO of Homeinns Hotel Group;

  • Alex Zheng,Delonix Group,Chairman & CEO;

  • Rita Jiang,IHG,Chief Commercial & Marketing Officer, Greater China;

  • Nong Xia,Hilton,President of Development for Greater China & Mongolia;

  • Haochun Xu,Shangri-la Group,Chief Officer, New Development (China);

  • Suzanne Neufang,GBTA,CEO;

  • Yingyao Ma,Sunmei Hotels Group,Chairman and CEO;

  • Jonathan Kao,BCD Travel,Managing Director for Greater China;

  • Helen Huang,MSC Cruises China,President of MSC Cruises China & Explora Journeys China;

  • Felix Shpilman,Emerging Travel Group (ETG),CEO;

  • Christian Gaiser,NUMA Group GmbH,Founder & CEO;

  • David Zhou,Tripmod,CEO;

  • Tao Li,Qingmu Comfort,Assistant of Chairman and Head of Product Service;

  • May Wei,Hertz Car Rental,General Manager-Sales, China;

  • Yi Sui,Tiaohai,Co-Founder and Head of Tiaohai Living Youth Hotel Brand;

  • Fan Zhang,YOO LEE,Founder & CEO;

  • Peter Pan,NOA GALAXY,Founder;

  • Charlie Li,TravelDaily,CEO;

  • Han Peng,TravelDaily,Chief Content Officer;

  • Ocean Liu,TravelDaily Biz Travel Services,Instructor & Senior Corporate Procurement Expert;

  • ……

 

If you are evaluating how to enter, expand, or reshape your travel business in China, TravelDaily Conference 2026 offers an efficient setting to engage directly with key decision-makers. We look forward to welcoming you in Shanghai.

 

Register Now and Save!

Early bird rate: US$ 1,380.

Valid until July 31, 2026—Don’ t miss it!

Contact: xenia@traveldaily.cn

 

 

With 18 years of industry influence and accumulation, the TravelDaily Conference has become one of the most influential premier gatherings in the global travel industry.

 

As in previous years, TravelDaily Conference 2026 will welcome 1,800+ attendees from hotels, airlines, destinations, tourism boards, online travel, travel technology, corporate travel, TMCs, payments, and more. The event will bring together senior and mid-level decision-makers across strategy, digital transformation, marketing, sales, e-commerce, product, IT, and operations to discuss the future of travel.

Who Should Join?

  • Anyone looking to expand into the China travel market

  • Anyone eager to understand how AI is accelerating change across China’s travel and hotel sectors, or hoping to bring AI solutions into the China travel market

For overseas travel agencies, the conference offers:

  • The latest insights into China’s inbound travel policies, visa procedures, and on-the-ground service changes

  • Direct access to leading Chinese DMCs, OTAs, and destination partners

  • Case studies on how successful China travel products are built and sold

For overseas OTAs, the conference offers:

  • A deep dive into digital trends in China’s inbound travel market, from booking systems and payment methods to content marketing

  • A clearer understanding of the differences between Chinese outbound demand and inbound traveler behavior

  • Discussions on how localized content, AI translation, and smart recommendations can improve conversion for China travel products

 

Center Stage – TravelDaily Conference (Sept. 22)

  • The AI Strategic Chessboard: Defining the Next Decade of Travel

  • Reshaping OTA-Hotel Dynamics

  • The ‘New Navigation Era’ for Chinese Hotels

  • The Human-AI Synergy: Why Travel Agencies Remain Irreplaceable

  • Regaining the Favor of Chinese Consumers

  • Emotional Growth in Rational Consumption: The Rise of Self-Reward Travel

  • The Next Frontier for Travel Investment

  • The Wave of AI Evolution

Breakout forum 1 – China Hotel Marketing Conference (Sept. 23)

  •  The New Voyage: Strategic Pivots of Chinese Hotel Titans

  • Global Brands, Local Anchors

  • Heritage Luxury Reimagined: A Digital & Intelligence Renaissance

  • The Rise of Regional Giants: Strategies for Breakthrough

  • Hotel Product Reconstruction

  • Cross-Industry Disruption: New Competitors in Hospitality

  • The Evolution of Corporate Travel Procurement: Beyond the Price War

  • Reassessing Staffless Hotels: Efficiency vs. Hospitality

Breakout forum 2 – China Business Travel Conference (Sept. 23)

  • Decoding 2026’s Corporate Travel Landscape

  • Mapping China’s Corporate Travel Flows

  • China Company, Global Footprint: A New Playbook for Travel Managers

  • The ESG Imperative: Embedding Sustainability into Corporate Travel

  • Focus vs. Diversification: Re-engineering the Corporate Travel Supply Chain

  • The Gulf Carriers’ Playbook: Building Competitive Moats

  • From Automation to Augmentation: AI as the Co-Pilot for Travel Managers

  • Ecosystem Convergence: The Next Chapter of Corporate Travel

Exhibitions – Business Travel & Digital Travel Show (Sept. 22-23)

 

Register Now and Save!

Early bird rate: $1,380.

Valid until July 31, 2026—Don’ t miss it!

Contact: xenia@traveldaily.cn

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