Three decades, two wildly successful brands and seismic shifts in the beauty industry landscape later, Bobbi Brown still has her finger squarely on makeup’s pulse.
Brown, who is also a hotelier, author, health coach and veteran makeup artist, has deftly jumped from venture to venture with the same keen understanding of what women want — and that compass has guided each decision.
“I’ve been able to empower women to feel good in their bodies through makeup, by offering makeup that demystified and simplified the beauty industry,” she said. “Plus, giving women permission to be themselves.”
Jones Road, which is approaching $150 million in sales, could easily be Brown’s next billion-dollar brand. But as the industry has evolved, so have Brown’s priorities. “I don’t want it to be the biggest,” she said of the makeup brand she launched in 2020. “I want it to be the best.”
“Bobbi Brown’s impact on the beauty industry has been both smart and subtle,” said Leonard A. Lauder, chairman emeritus of the Estée Lauder Cos. “Bobbi and I have had a wonderful partnership over many years. When she made the decision to embark on a new venture, I wished her the absolute best.…As I still do today.”
