THE WHAT? Laura Geller Beauty has launched its latest campaign, Who Hasn’t?, a bold initiative designed to destigmatize conversations around aging.
THE DETAILS The Who Hasn’t? campaign brings together a powerhouse lineup of female founders, including Linnie Gold of Nosh NYC, Renee Greenstein of Women With Control, Ami Richter of Lug, and Maria McCool of Calista Tools. Together, they share honest, relatable experiences about aging—challenging societal pressures and redefining beauty for women 40 and beyond.
THE WHY? The promotion is designed to build brand awareness as Laura Geller Beauty re-enters Ulta. By fostering candid conversations and offering beauty solutions tailored to mature skin, the brand reinforces its commitment to inclusivity and authenticity, ensuring its pro-aging message resonates with a wider audience.
