Best In Beauty Awards 2025: Makeup – Essence

01

01
Charlotte Tilbury Exagger-Eyes Volume Mascara

Emphasize your eyes: This mascara gives the illusion of multiplied, fanned-out lashes.
Available at charlottetilbury.com

02

02
Wyn Beauty by Serena Williams ­Acceptance Speech Shimmering ­Hydrating Lip Gloss

Don’t forget to thank your nonsticky, micro-pearl lip gloss at your next award acceptance.
Available at wynbeauty.com

03

03
Ami Colé Soft Shape Lip Liner

Define your kisser with a perfect-match lip tone, enriched with shea butter, marula oil and vitamin E.
Available at amicole.com

04

04
Javon Ford Beauty Cheek Stain

Let a color-adaptive, melt-onto-your-cheeks blush be your shade-matching solution.
Available at javonfordbeauty.com

05

05
Pear Nova Nova Noir Liquid Eyeliner

Add precision to your look thanks to this sleek and refined eyeliner applicator.
Available at pearnova.com

06

06
EADEM Le Chouchou Lip Softening Balm

A cult fave lip treatment with exfoliation, moisture and shine capabilities is a must-have in every beauty bag.
Available at eadem.co

07

07
Lys Beauty Higher Standards Cream Glow Blush Stick

Upgrade the appearance of your cheeks with a triangle-shaped blush stick rich in creamy pigment.
Available at lysbeauty.com

08

08
MAC Cosmetics M.A.Cximal Sleek Satin Lipstick

Level up your image with a richer, creamier, sleeker and artist-approved lip finish.
Available at maccosmetics.com

09

09
Pat McGrath Labs Skin Fetish: Sublime Perfection Blurring Under-Eye Powder

Avoid the dreaded under-eye flashback with this camera-ready blurring powder.
Available at patmcgrath.com

10

10
KJH.Brand Hyper Shine Lite Pigment

Overhauling your cosmetics bag? Let a multiuse highlighter for the face and body be your top addition.
Available at kjhbrand.com

11

11
Milk Makeup Hydro Grip + Glow Primer

Illuminate your makeup with a pearlescent 12-hour grip primer.
Available at milkmakeup.com

12

12
Bobbi Brown Long-Wear Cream Shadow & Kohl Liner

Bring back the polished-grunge looks of the 1990s with this dual-ended eye shadow and liner stick.
Available at bobbibrowncosmetics.com

13

13
Anastasia Beverly Hills Brow Freeze Gel

Feather and lift your brows with an extreme-hold styling wax, sans the stiff, flaky finish.
Available at anastasiabeverlyhills.com

14

14
Danessa Myricks Beauty Lightwork VI The Freedom Palette

Cream and slick chromes meet soft, satin mattes in this ultimate all-over face ­palette.
Available at sephora.co.uk

Makeup pro Mali Boykin’s guide to achieving an enchanting glow

“The key to keeping your makeup timeless is finding products that truly complement your skin tone—and taking inspiration from the greats,” says Boykin. “Emphasize impeccable skin paired with statement eyes and lips. Start with proper skin prep, using products that love your skin. Focus on blending your makeup seamlessly, and you’ll have a look that’s elegant and effortlessly stunning.”

02

02
Maybelline Express Brow Duo 2-in-1 Pencil and Powder

03

03
Anastasia Beverly Hills Luminous Foundation

04

04
Bobbi Brown Skin Corrector Stick

Photo production credits:
Product photos: Courtesy of brands
Models: Amina Hassan at AMR Agency, Lluvia Cortés at New Icon, Nyaguach Pal at New Icon, Rhaya Jacobs at Divide NY, Roo Saintine at Supreme Management, Sarah Gony at Crawford Models, Wife Erath at APM.
Hair: LaMesha Mosley using Bumble and Bumble; Makeup: Raisa Flowers at E.D.M.A. Nails: Arlene Hinckson using CND at The Only Agency
Set Design: Jenny Correa at Walter Schupfer Management
Casting Director: Trevor Swain at The Wall Group
Photography Assistants: Ashley Markle & Allison Brooks
Digital Technician: Isobel Rae
Fashion Assistant: Morgan Smith; Hair Assistants: Kashmere Samuel & Jataina Ames Makeup Assistants: Joshua Hilario & Desiree Easton; Nail Assistants: Reiana Maynard & Safiya Levers
Set Assistant: Alejandro Benito; Production by The Morrison Group
Associate Producer: Vince Barrucco; Production Assistants: Maian Tran & Kiernan Francis
Shot at Splashlight Studios

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