Building on the success of its initial appearance, The BÉIS Rodeo invited attendees to participate in a range of curated activities, including a full-service bar, a custom leather stamping station, a ‘rope a roller’ challenge, exclusive giveaways, and onsite shopping. A standout feature was the ‘Ride A Roller’ mechanical bull-style photo booth with a dynamic speed ramp camera, enhancing the festive atmosphere.
Guests could personalize leather keychains at the DIY station and preview upcoming product launches, such as the ‘Stadium Tote.’ Additionally, a limited-edition ‘Stagecoach Sports Sling’ in ‘Berry’ and other colorways were available for purchase, paired with complimentary western-themed accessories in celebration of the event.
Image Credit: Flannery Underwood
