With Prime Day taking place over four days this July, it gives us an excuse to stock up on our favorite category: beauty. From July 8 to 11, the retailer is offering major discounts on top skin care, hair care and more — and these deals are too good to miss.
Ahead of Amazon Prime Day, we scrolled through hundreds of beauty products to find the best deals. Everything from luxury brands, such as Dyson, T3, Urban Decay and Glow Recipe, Shop TODAY Beauty Award winners and trending beauty finds are up to 52% off for the sale event, but not for long.
While exclusive to Prime members, there’s a little bit of something for everyone to shop for this Prime Day. Whether you’re restocking on favorites or on the hunt for new ones, keep reading to discover the best Amazon Prime Day beauty deals.
Best Amazon Prime Day skin care deals
Don’t sleep on beauty bars — these classic bars of soap from Dove are worth checking out this Prime Day. They promise lasting softness and nourishment after every use. And they’re nearly 60% off for the sale!
These award-winning pimple patches conceal and heal existing pimples with hydrocolloid. They’re currently 20% off for Prime Day, along with other bestselling Hero Cosmetics products.
This pick, which was named the best hydrating serum during this year’s Shop TODAY Beauty Awards, will give your skin the moisture boost its been craving. “I love that there is no sticky feeling after applying it and it leaves my skin soft, glossy and glowy,” one tester noted.
This popular formula features snail mucin, which experts say is good for hydration and can be beneficial for those with fine lines. You can grab the derm-approved skin care essence for 48% off right now.
You can score an impressive 52% discount on these toner pads from Medicube. The bestselling pads are said to help battle greasy skin and combat issues like whiteheads and blackheads.
Laneige’s lip balms and masks are a shopper-favorite — and for good reason. Customers say this balm leaves their pout feeling and looking smooth and glossy.
This serum is just what your skin barrier needs. It features squalane and beta-glucan, which the brand says deeply hydrate skin and help lock in moisture to prevent future water loss.
In need of vitamin C? This previous Shop TODAY Beauty Awards winner is currently on sale for Prime Da for 43% off. It was ranked as the ‘best overall vitamin C serum,’ and based on the rave reviews, it seems like customers agree.
Your under eyes deserve the best of the best. These top rated eye masks are on sale for Prime Day, and we even got an exclusive discount code for TODAY readers. Use code GSTODAY20 to receive 20% off your order, on top of the sale discount.
Make applying your sunscreen more fun with this innovative SPF. The viral product looks just like whipped cream, but is actually a skin-friendly, easy-to-rub-in sunscreen.
Sensitive skin? You need this award-winning cleanser. It’s gentle and hydrating, so the brand says that it will help remove makeup and dirt without stripping your skin.
From wine to coffee, so many of the things we love can leave stains on our teeth. Thankfully, these strips are said to whiten your teeth up to seven shades when used consistently for two weeks. They adhere to your teeth and dissolve quickly, so you don’t have to rinse.
If retinol causes you irritation or redness, this retinol-alternative eye cream from Herbivore contains bakuchiol, which is a gentler ingredient for tackling common anti-aging concerns. However, it is best suited for sensitive skin.
Whether your skin is stressed or dehydrated, this hyaluronic acid serum from Moon Juice promises long-term moisture. It’s recommended for those with a compromised skin barrier.
Yes, avocados can be good for your skin, too! This serum, which features the fruit in extract, butter and oil form, is said to be packed with antioxidants to leave your skin glowing.
People on social media have long raved about Sol de Janeiro’s Bum Bum Cream, with many people saying they love the salted caramel and vanilla scent. Even better, it features caffeine to help tighten your skin as it hydrates, the brand says.
The results are worth checking this impressive jawline serum out. After testing the serum for six weeks, TODAY contributing writer Tanya Edwards noticed “immediate tightening” after use. “Over time, even though it sounded too good to be true, I noticed a tightening of my jawline,” she said in her review. “I also love that this product isn’t super expensive, as in-office treatments for sagging jawlines can be, and it’s totally pain-free.”
Dealing with fine lines or dull skin? This fan-favorite formula from Sunday Riley promises to visibly brighten dark spots and discoloration, and improve the smoothness of your skin overall.
All NuFace devices are 30% off for Prime Day, including this wand tool. You can use it to target specific problem areas, including puffy eyes and lines around your mouth or between your eyebrows.
Best Amazon Prime Day makeup deals
Bring eyeshadow on-the-go with this eyeshadow stick from MCoBeauty. Just twist up to reveal the shade, and blend with your finger or desired blending tool.
This mascara is said to boost the volume of your lashes up to five times of their usual thickness. Plus, the brand says that lashes will stay clump-free throughout the day!
Need an extra volume boost? These false lashes are said to be easy to apply — the glue is already on and it activates with your body heat — and will give any makeup look a touch of drama. Be sure to click the coupon box before checking out to receive the 20% off discount.
One of our testers of this award-winning blush noted that you only need to use a little bit of this blush stick to see a difference, so it should last you a while. “I only need about two pats on each cheek before blending, and it produces more than enough color. I’m a fan,” she shared.
A previous Shop TODAY Beauty Awards winner, we love this makeup brush kit for applying creams, powders and everything in between. It comes with multiple blending brushes and a beauty sponge to create a multitude of makeup looks.
If you haven’t tried this viral lip stain yet, now is your chance to. One of our writers tried it out and said it’s hydrating and long-lasting, and has become her go-to lip product recently. It’s currently under 20% off for Prime Day, so you may want to add it to cart while you can.
Bring on the volume! This lip gloss-serum treats the lips with hydration. But as a bonus, the product plumps your pout without the sting, so you get to enjoy the perks without the pain.
It wouldn’t be a beauty round-up without mentioning Tarte’s Shape Tape concealer. Grab it while it’s 40% off for Prime Day.
This bronzing powder promises to give your skin that ready-for-summer sun-kissed look, without leaving behind any orange hues. And it’s not just a bronzer! It can be used as a contour, eyeshadow or eyebrow filler.
You worked hard to master your makeup look, so you want to make sure it stays throughout the day. According to Urban Decay, this waterproof setting spray will keep your face looking fresh for up to 16 hours — no fading, smudging or settling into fine lines.
“I use the CC+ Cream foundation, and let me tell you — it’s a total game changer,” one shopper wrote in an Amazon review. “I’ve tried countless foundations over the years and could never quite find the right shade or finish… until now. This one nailed it. The coverage is smooth and buildable, the finish is natural and radiant, and it truly lasts all day without creasing, melting or settling into fine lines.”
Add a bit of warmth to your skin with Ilia’s Sunshift Cream Bronzer. While it feels like a silky cream, the product will blend into a powder for a seamless and blurring effect.
The perfect makeup look always starts with a good base. This primer features hyaluronic acid and niacinamide to help foundation and other products go on smooth and crease-free.
Best Amazon Prime Day hair deals
Don’t let the hot weather ruin your good hair day! This dry shampoo is said to be sweat-activated, to help reduce buildup and neutralize odor.
Your curls deserve the best of the best. Treat them with a curl cream that doesn’t just define, but infuses each strand with good-for-your hair ingredients.
Finish off your look with this styling brush from Tangle Teaser. It has a patented two-tiered tooth design, with long teeth to capture stray hairs for updos and shorter teeth that smooth the cuticle and boost shine, the brand says.
This shampoo and conditioning duo from Function of Beauty was designed with wavy hair in mind, offering moisturizing and strengthening ingredients to improve the definition and health of wavy strands.
“I cannot believe I have lived my whole life without this product,” one editor shared about this Shop TODAY Beauty Award winner. “It’s like a hair wax/pomade that smooths down your flyaways for the perfect style — but it’s better than any wax or pomade I’ve ever used. The applicator is perfect — you don’t have to get it on your fingers.”
Thinning hair? This bestseller is said to blend undetectably with your hair to give you the appearance of a thicker, fuller hair. The brand says it resists wind, rain and perspiration, but will wash out easily with shampoo.
Social media editorial assistant Annie Shigo shared that she hasn’t had a bad hair day since she started using this curl-defining cream. “After a long day of work, the last thing I want to do is brush my hair. Normally my hair is really knotty by the end of the day as my curls shrink and frizz takes over,” she shared.
“This curl cream kept my natural pattern intact so I was able to swiftly work a brush through my hair after my shower. I did feel a little bit like Rapunzel in that moment, whereas before it felt like I was constantly battling my hair,” Shigo continued. Be sure to click the coupon box before checkout!
We couldn’t believe it either when we read about this leave-in treatment. According to. the brand, it provides 11 benefits for your hair. Yes, really! Everything from adding volume to shine, it seems. todo it all.
This leave-in conditioner can be used before or after styling to help seal in moisture. It combines hydrating oils like jojoba, avocado, olive, coconut and sweet almond oils.
Don’t miss your chance to score 30% off Color Wow’s Money Mist! The “ultra-light” spray does quadruple duty as a detangler, heat protectant, as well as a moisturizer and de-frizzer.
Receive 35% off Fable & Mane’s Wild Ginger Purifying Scrub during Prime Day. Whether you’re looking to improve itchiness or overall scalp health, it’s a perfect detox treatment.
Seen’s hair care products are designed by a dermatologist, without unwanted ingredients like sulfates, silicones, phthalates and parabens. According to the brand, the shampoo is safe for all hair types, including color-treated hair.
This dry shampoo from Alo Yoga’s beauty brand, Alo, will keep both your hair and the planet clean. The product contains eco-propellant that promises volume without the harmful effects of aerosols.
“I have chronically frizzy hair, and no matter what I’ve tried, it always looks like it’s 100% humidity outside,” says one shopper. “This spray hair oil has been a total game-changer! Since I started using it, my hair is noticeably less frizzy and looks so much more manageable. It leaves my hair feeling incredibly soft without any heaviness or greasiness.”
Get an instant boost in thickness with this spray from Ouai. According to the brand, it provides lasting lift and body to your hair, without leaving it feeling stiff or crunchy. Plus, receive 20% off all Ouai products during Prime Day.
All of K18’s products feature its proprietary K18 peptide, which the brand says helps to protect hair and keep it feeling soft, strong and healthy. This detoxifying shampoo also has salicylic acid and activated charcoal to help clear buildup and deeply cleanse hair.
I (Emma Stessman), personally swear by this oil to help tame frizz and keep my hair feeling soft. The brand says it’s good for all hair types, especially damaged strands or ones that need extra nourishing.
The benefits of rosemary oil are a plenty, from boosting hair growth to moisturizing dry ends. That’s why we’re eyeing this shampoo and conditioner duo for Prime Day, as it contains pure rosemary oil to treat the scalp and hair.
I [ Madison San Miguel] will never go back to any curling iron after trying this one from T3. Not only does it heat up quickly, the iron also effectively curls in just seconds, so you don’t have to wait long in-between each pass.
An at-home blowout is just a click away with this Prime Day deal on Drybar’s The Triple Shot Interchangeable Blow-Dryer Brush. It smooths, curls and straightens all in one.
No need to own multiple hair styling tools when you have this multi-styler from Shark. From blowdrying to hot air brushing, the tool does it all by just switching the included attachments.
Editor’s Pick
This red light hat is one of the products editor and producer Julie Ricevuto used to help regrow her hair after dealing with stress-induced loss. “Since it’s cordless, it’s super easy to use while watching TV, cleaning or even while cooking each night,” she shared. “According to the brand, you should start to see some slight hair growth at the three-month mark, and more visible results with continued use after that.”
The Dyson Supersonic Hair Dryer is on sale for Prime Day. According to the brand, it quickens drying and styling time without the heat damage of traditional hair dryers.
How we chose
We meticulously combed through over hundreds of beauty products on sale during Amazon Prime Day 2025 to determine the absolute best Prime Day deals during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
