Prime Day Beauty Deals 2025

Several members of the Forbes Vetted team have tried and loved this formula from Living Proof—so much so, it earned the title of best dry shampoo as a part of the 2024 Forbes Vetted Best Product Awards. “This is the holy grail of dry shampoos,” says one tester, who has used it regularly for years. “It’s consistently lightweight and volumizing, without leaving behind a chalky feel.”

Why It’s A Good Deal: This is the lowest price we’ve seen for this dry shampoo all year.

Just in time for swimsuit season, the Nood Flasher 2.0 makes at-home laser hair removal easy. It’s our top pick for coarse hair on our list of the best laser hair removal devices. “The Flasher 2.0 has a thoughtful, compact design that fits nicely in the hand, and it’s lightweight enough that lengthier IPL sessions don’t feel like a chore,” says one of our testers. Get it bundled with an exfoliating cleanser and soothing aloe treatment for 24% off. 

Why It’s A Good Deal: This is the lowest price we’ve ever seen for this laser hair removal device on Amazon.

If you’ve been looking to switch from manual dental floss to a water flosser, now’s a great time. We named the Waterpik Aquarius the best overall pick in our tested roundup of the best water flossers. Our tester appreciated its reliability, versatility and value. And speaking of value, it’s currently available for an impressively low price—45% off. 

Why It’s A Good Deal: This is the lowest price we’ve seen for this water flosser in 2025. 

Multiple members of our team love Amika’s moisturizing hair products, and its Soulfood Nourishing Mask is a standout favorite. “I can really feel the difference in the softness of my hair after I use this mask,” says beauty updates writer Claire Epting. “It’s my go-to after swimming in the ocean—it’s so replenishing.” Right now, you can grab it for 30% off. 

Why It’s A Good Deal: This price matches the lowest price we’ve seen for this hair product in 2025. 

This at-home treatment set is affordable and works quickly—it’s our top wireless pick on our list of the best teeth whitening kits. “Even after a single session, I noticed my teeth looked a hint whiter—with regular use, they’ve become noticeably brighter,” says one of our testers. It comes with three tubes of 35% carbamide peroxide gel, and is equipped with two LED light modes. 

Why It’s A Good Deal: This is the lowest price we’ve seen for this product in 2025. 

This sleek, minimalist hair dryer is a favorite of supervising deals and coupons editor Kara Cuzzone. “Until I got the tool, I used to almost solely air dry my hair because blow drying felt like a total chore,” she says. “But with the Supersonic, I’m able to get my hair fully dry in under 10 minutes. And I appreciate that the dryer is lightweight, so my arms never get sore.”

Why It’s A Good Deal: This current price aligns with the lowest price we’ve seen all year.

The Oral-B iO Deep Clean + Protect is our top smart pick in our roundup of the best electric toothbrushes. Our tester was impressed by its high-tech features, including a wealth of intuitive customization options and an engaging app that encourages healthy brushing habits. 

Why It’s A Good Deal: This is the lowest price we’ve ever seen for this electric toothbrush. 

Clarins Self Tanning Tinted Gel is perfect for getting that coveted summer glow without having to sit out in the sun for hours. “Because it’s a gel, it dries quite quickly, but not so fast that you feel rushed and can’t apply it to your whole body in one fell swoop,” says our tester, who named it the best pick for fair skin in our self-tanner roundup. 

Why It’s A Good Deal: This is the lowest price we’ve seen for this self-tanning product in 2025.

This portable red light therapy wand targets fine lines, wrinkles, firmness and more with every treatment. With just three-minute daily sessions per area, consistent users should notice improvements after several weeks.

This compact, travel-friendly hair dryer comes with three attachment heads that quickly style strands—whether you’re smoothing flyaways or aiming for a bouncy blowout. Its smart technology automatically adjusts heat and airflow to minimize damage during styling, helping keep your hair healthy with regular use.

The Ulike Sapphire Air3 earned a spot in our shopping guide for the best laser hair removal devices thanks to its ease of use and ice-cooling technology that minimizes discomfort with every zap.

A top pick in our shopping guide for the best whitening kits, the Crest 3D Whitestrips Professional Effects are among the more affordable and effective options available. Our tester noticed improvements within 10 to 12 days of use and appreciated that the strips stayed put during each 60-minute treatment.

This multipurpose cream stick adds a flush of color to both your lips and cheeks. Not only does it feel hydrating on the skin, but you can effortlessly build up its color intensity with additional layers. Right now, 10 shades are at the lowest prices we’ve seen in the past three months.