Samsung’s smartphone boss TM Roh presents the company’s new top device series, Galaxy S24, in the SAP Center arena.
The trio of devices — the S24, S24+ and S24 Ultra — became available to order Wednesday, the same day the company hosted its Galaxy Unpacked 2024 event.
Galaxy AI, the artificial intelligence (AI) technology it has incorporated into its newest smartphones, received a spotlight in particular. Samsung revealed it would launch what it called a “new era of mobile AI.”
It introduced “Circle to Search,” a Google function that allows users to “circle, highlight, scribble on or tap anything on Galaxy S24’s screen to see helpful, high-quality search results.”
“We’re excited to see how our users around the world empower their everyday lives with Galaxy AI to open up new possibilities,” Samsung Electronics Head of Mobile Experience Business TM Roh said in a statement.
The S24 Ultra will offer a new 5-times optical zoom lens in its “Quad Tele System,” which Samsung said “works with the 50MP sensor to enable optical-quality performance at zoom levels from 2x, 3x, 5x to 10x magnification.”
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For the S24 Ultra, Samsung chose titanium for the frame material. With the titanium frame, it will have color options such as Titanium Gray, Titanium Black, Titanium Violet and Titanium Yellow.
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Samsung has set the starting prices at $799.99, $999.99 and $1,299.99, respectively, for the S24, S24+ and S24 Ultra, according to its website.
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Aislinn Murphy
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