Tripadvisor Unveils Game-Changing Travel Trends: 400% Surge in Beauty Tourism Leads 2024 Forecast

Trend Predictions Unveiled: From Beauty Voyagers to Nano Neighborhoods

NEEDHAM, Mass., Jan. 27, 2025 /PRNewswire/ — Tripadvisor®, the world’s largest travel platform, today announced the launch of its first ever Trendcast report, exploring the trends reshaping travel and predictions for the years ahead.

Informed by Tripadvisor’s global insights, the Trendcast is based on search, booking and behavioral data, along with user generated content from the platform’s more than one billion reviews and contributions. The inaugural edition is sponsored by leading travel insurance provider Travel Guard, and provides unique forecasting opportunities for the travel industry.

From ‘Beauty Voyagers’ scouring the globe for unique treatments, to those exploring ‘Nano Neighborhoods’ one block at a time, these trends map out the destinations, experiences, and motivations that are redefining the art of travel.

Hilary Fischer-Groban, Head of Research & Insights, Tripadvisor, said: “The Tripadvisor Trendcast isn’t your typical yearly trends report – it’s a glimpse into the future of travel and the consumer behaviors that we believe will shape our industry in the years ahead. Exploring first-hand insights from millions of travelers across the globe has revealed interesting trends and massive cultural swings shaping travel.

“Diving into the emerging trends and cultural shifts through our first-party data, the Tripadvisor Trendcast serves as a roadmap for travelers and industry leaders alike, inspiring the journeys of tomorrow.”

These trends look at the holistic experience of travel – from what’s motivating us, to how we’re exploring and who’s coming with. Check out the top trends and where to experience them:

The Trend: Beauty Voyagers
Enter the next evolution of self-care as beauty minded travelers are making trips out of far-off treatments you can’t get elsewhere—from local rituals to cutting-edge new technologies. Mentions of skincare treatments are up 87% in Tripadvisor forums and beauty bookings are up 400%.

Where: Ayurvedic retreat in Sri Lanka to South Korean spas where snail mucin is as common as sunscreen.

The Trend: Time Tripping
What: Remote and hybrid work has redefined travel. With “work-cations” becoming mainstream, travelers are looking to maximize experiences outside the 9-to-5. Think early morning tours of iconic landmarks like the Vatican, or experiencing a city like Kyoto after hours on a late night bike tour. Tripadvisor searches for ‘open late’ and ’24-hours’ have more than doubled (110%) over the last year.

Where: The Nautilus Maldives has thrown out the clock entirely—no schedules, no closing times – from a 2 a.m. deep-tissue massage to dining at their 24-hour restaurant.

The Trend: Written in the Stars
With the rise of trends like ‘WitchTok’ and interest in the mystical and cosmic realms reaching the mainstream, spiritual experiences are in demand – and people are willing to travel for them. Tripadvisor searches for bookings containing words like ‘astrology,’ ‘tarot’ and ‘full moon’ have shot up over 500% in the last two years.

Where: The Standard in London has rolled out monthly zodiac retreats, matching travelers with experiences tailored to their star sign, while Costa Navarino’s Mandarin Oriental now has crystal healing readings on the spa menu.

The Trend: Investigative Eating
Conversations around food sustainability are up 65% across reviews and forums as people seek out ethically sourced dining options on their travels. Attractions like farms and farmers markets are growing 1,400% faster than the broader food and drink experience category, as travelers take more interest in where their food comes from and how it’s made.

Where: From “steak-cations” at destination restaurants like Don Julio in Argentina to farm-stay visits for seasonal events like maple syrup tapping in Vermont, travelers want to get closer to the process.

The Trend: Nano Neighborhoods
Travelers are growing tired of the tourist trail and trying to cram multiple destinations into one trip. Instead they’re taking their time to immerse themselves in specific neighborhoods, one street at a time, with neighborhood attraction pages on Tripadvisor growing 134% faster than the average for attractions.

Where: Sevilla’s Centro Histórico saw traffic grow by 97% year-on-year (+1,145% faster than the average attraction on Tripadvisor). Chicago’s Wrigleyville saw a 72% year-on-year increase (824% faster than average). 

The Trend: Solo Social
Solo travel isn’t just circumstantial anymore—it’s aspirational—but it doesn’t mean exploring alone. Turning independent adventures into shared experiences, over one third (36%) of solo travelers said ‘meeting new people’ was a primary motivation for their trips and are 60% more likely to mention ‘making friends’ in their reviews. The industry is catching up with the needs of solo travelers, with solo cabins on cruise liners to solo-friendly menus at hot new restaurants.

Where: Try this award winning small group tour of London’s historical pubs or make new friends in far flung places like Iceland’s on this full-day tour of the south coast.

To explore the full report and learn more about the trends visit: www.trendcast.tripadvisor.com 

Methodology
The Tripadvisor Trendcast is rooted in data from Tripadvisor’s global user base of the millions of travelers who use the site. This study looked at searches, reviews, clicks, page views, bookings and conversations happening in Tripadvisor forums over the last two years to track shifts and trends.

About Tripadvisor
Tripadvisor, the world’s largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use Tripadvisor’s website and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.

Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.

* Source: SimilarWeb, unique users de-duplicated monthly, January 2025
** Source: Tripadvisor internal log files

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SOURCE Tripadvisor