Washington, D.C., March 23, 2026 – The U.S. Department of Agriculture launched a Trade Reciprocity for U.S. Manufacturers and Producers (TRUMP) Mission to Vietnam this week to open new markets, strengthen export opportunities, and secure fair, reciprocal trade for American farmers, ranchers and producers.
Under Secretary for Trade and Foreign Agricultural Affairs Luke J. Lindberg is leading a delegation representing a cross-section of American agriculture that stands to benefit from expanded access to one of Asia’s fastest-growing markets.
“American farmers, ranchers and producers thrive when they have strong, reliable markets for their high-quality products,” said Under Secretary Lindberg. “By strengthening our trade relationship with Vietnam, we’re opening doors for U.S. agriculture, ensuring they have a fair chance to compete and succeed, and that they can bring the benefits of that success to communities here at home.”
Vietnam has become a top destination for U.S. agricultural products. In 2025 alone, agriculture, fishery and forest products exports surged by 45% to a record $5.6 billion, making Vietnam the United States’ eighth-largest market. This mission will build on that momentum by expanding market access, connecting suppliers with new buyers, and advancing negotiations under President Trump’s strategy to deliver fair, enforceable trade for American farmers and ranchers.
During the visit, USDA’s Foreign Agricultural Service will lead industry tours, host business meetings, and engage with Vietnamese officials to advance U.S. trade priorities and support U.S. producers. The delegation includes:
- California Fresh Fruit Association – Fresno, Calif.
- California Prune Board – Roseville, Calif.
- Potatoes USA – Denver, Colo.
- USA Poultry & Egg Export Council – Tucker, Ga.
- U.S. Dairy Export Council – Arlington, Va.
- U.S. Grains and Bioproducts Council – Washington, D.C.
- U.S. Meat Export Federation – Denver, Colo.
- U.S. Soybean Export Council – Chesterfield, Mo.
- U.S. Wheat Associates – Arlington, Va.
- Washington Apple Commission – Wenatchee, Wash.
This is USDA’s third TRUMP mission of 2026. Later this year, USDA will return to Vietnam with a broader agribusiness trade mission to continue expanding opportunities for U.S. food and agricultural exports.
For more information on USDA trade missions, visit https://www.fas.usda.gov/topics/trade-missions.
