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“I have a lot of brow, so I tend to be quite picky when it comes to tinted gels; too much pigment takes me from zero to Groucho Marx very quickly, and not enough doesn’t lend the definition I’m looking for. The right gel also has to provide moderate yet flexible (read: not crunchy) hold, and keep my bushy arches in place. I’m pleased to report that Victoria Beckham Beauty’s Featherfix is nearly perfect, and I’m convinced that the comb-like applicator is the secret to its performance. I’ve never seen one like it (many brow gel applicators are a teeny, tapered version of a mascara wand, basically), and was really impressed at how it was able to evenly distribute product and allow me to shape my brows to my liking. My lone complaint is that I wish it had a bit more pigment in it — I got the medium brunette shade and feel like I’d still want to fill in gaps with pencil. That said, I still love the feathery, laminated-like look it bestows, and think it’s a really innovative addition to my brow routine.” – Karina Hoshikawa, Senior Writer