Latin music‘s popularity in the U.S. continues to surge, the RIAA reported in the trade organization’s mid-year latin report published Friday, with latin music revenue growing to over $490 million in the first half of 2025.
That represents a nearly 6 percent jump over last year, per the RIAA, with latin music making up just under 9 percent of all recorded music revenue in the U.S. in that time frame.
This marks the 12th consecutive year of growth for Latin in the mid-year, as the genre is carried by global stars like Bad Bunny, Karol G, Fuerza Regida and Rauw Alejandro among others. Bad Bunny in particular is one of the biggest artists on the planet of any genre, and the Puerto Rican star was tapped at the end of September to headline the Super Bowl Halftime Show.
Streaming makes up an overwhelming 98 percent of all recorded revenue for Latin, outpacing the broader overall music market, where 84 percent of revenue comes from streams. Consequentially, physical sales on latin music is lower overall, with just $3.9 million in revenue (less than 1 percent of overall revenue) coming from vinyl sales, while vinyl sales made up about 8 percent of sales in the broader RIAA mid-year report released last month.
“Latin music in the US continues to gain popularity and generate increased value thanks to the incredible artists whose music connects across language and geographical barriers with support from creative label partnerships,” RIAA vp, research Matt Bass said in a statement. “At a mid-year high approaching half a billion dollars, Latin music continues to earn new listeners and invigorate existing fans. With streaming offering more access than ever to legacy voices and next generation icons defining today’s culture, Latin has become the second-fastest growing genre in America.”
