These Old El Paso Day of the Dead packs are a series of limited-edition products making their way to the UK market in celebration of the namesake Mexican holiday (Dia de los Muertos), which takes place on November 2. The campaign includes the brand’s various Tex-Mex meal kits covered in a variety of Mexican imagery including bright colors, sugar skulls and more. The packs also feature QR codes for parents and kids to scan to get some inspiration for how they can mark the occasion.
Head of Meals at General Mills Aditi Hilgers spoke on the Old El Paso Day of the Dead packs saying, “We are excited to be bringing back our themed packs to encourage UK families to connect over the dinner table in a new and exciting way! With Day of the Dead’s proximity to Halloween, it’s already a key time in the year for parties, food and drink and themed fun. Our limited-edition packs across two consumer favourite SKUs and online fiesta kit are therefore the perfect ingredients for fuelling some extra special celebrations.”
