Peter McLennan – Deepgrooves 90s music label backing local hip hop

Deepgrooves was a 1990s Auckland-based record label that released the first ever local hip-hop single to reach number one on the NZ charts with 3 The Hard Way’s ‘Hip-hop Holiday’.

The label reflected Aotearoa’s diversity, releasing records from Fuemana, Urban Disturbance, Breaks Co-op, New Lounge Head, Ermehn and lots of reggae and hip-hop. 

A new book has been written to celebrate the label, it’s called ‘Deep Grooves – A record label deep in the Pacific of Bass, and the people who gave it a voice’.

The author, Peter McLennan joins Charlotte Ryan in the Auckland studio. 

Peter McLennan, DJing in 2024
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