Shoppers are choosing Reliance Trends, Zudio over Arrow, Allen Solly. Is it a blip or a new trend?

December cheer, everywhere! Is it? It’s the end of the year and with festivities, holidays, and parties to look forward to, shopping malls are brimming with consumers getting ready for the season. But is the footfall helping legacy apparel brands? Some of the listed apparel brands’ quarterly performance tells a different story. Every generation of shoppers has a unique sense of style. While fashion is cyclical — bell bottoms are back — brand