Synopsis
While FY23 was a great year for apparel companies on the back of a post-pandemic revenge-shopping spree, legacy brands by listed firms such as Aditya Birla Fashion and Retail, Arvind, and Page Industries, have witnessed a tough Q2 FY24. With dwindling brand loyalty and a high fashion-churn rate, it’s time for legacy brands to stay relevant and affordable.
December cheer, everywhere! Is it? It’s the end of the year and with festivities, holidays, and parties to look forward to, shopping malls are brimming with consumers getting ready for the season. But is the footfall helping legacy apparel brands? Some of the listed apparel brands’ quarterly performance tells a different story. Every generation of shoppers has a unique sense of style. While fashion is cyclical — bell bottoms are back — brand
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