Ulta Beauty has partnered with retail connectivity solution Lucky to make DTC beauty brands’ in-store inventory available to shoppers in real time, allowing customers to choose same-day pickup or delivery of makeup, skincare, haircare and fragrance products from Ulta Beauty’s 1,400+ stores when ordering directly on the brands’ websites.
“As beauty consumers increasingly demand seamless, omnichannel shopping experiences, it’s crucial for brands to adapt and innovate,” said Sneh Parmar, Co-founder of Lucky in a statement. “By integrating Ulta Beauty’s in-store inventory with their DTC websites and marketing, beauty brands can now offer their customers unparalleled convenience, flexibility and choice.”
Bloomingdale’s entered a similar relationship with Lucky in December 2024, allowing luxury brands that sell in its stores to connect their in-store inventory to their DTC websites.
