Photo-Illustration: The Strategist; Photos: Retailers
I normally run to Urban Outfitters for discounted Vagabonds or a cute bath mat, but right now, its beauty aisle is teeming with some very good deals on some very trendy brands. All beauty is 30 percent off, so I dug through page after page to find the best products, including our beauty columnist’s favorite toner pads, a Strategist-favorite daily sunscreen, and my favorite primer. And because it’s Urban Outfitters, there are also some adorable products, like a Miffy makeup bag, in the mix. Find my ten favorite deals below, and shop soon — there’s no end date listed, but it’s a limited-time sale, so it could end any day.
One of my and many Strategist staffers’ favorite sunscreens, Supergoop’s Unseen SPF50 formula has a gel-like consistency that seamlessly absorbs into the skin. I personally love using it as a primer because of its matte finish.
Neogen’s Airy Sunscreen has also been a Strategist favorite since it was first recommended by Evan Shinn from the Dewy Dudes in 2019. The formula is lightweight, mattifying, and “checks all the boxes of what grown-up sunblock should be,” Shinn says.
For mid-beach-day touch-ups.
Byoma’s mini-skin-care kits are obviously great for plane travel, but I love them for my gym bag. This one includes a cleanser, serum, and moisturizer — everything I need for a quick skin-care routine in the locker room.
A rare product that actually lives up to the hype, in my opinion. It has a tacky, gel-like consistency that does actually “grip” my foundation, as the name suggests, and keeps it from budging for hours. I have oily, combination skin, and it’s my go-to every summer.
Kaleidos is our deals editor Sam Daly’s “favorite purveyor of glittery makeup.” The brand’s color-shifting highlighter is on sale and available in five opulent metallics (plus, the packaging is quite cute).
This month, our beauty columnist Rio Viera-Newton updated her prized skin-care Google doc for the first time in eight years, and Mediheal’s acne-fighting toner pads got a spot on the list. Each pad is drenched in nourishing ingredients, like soothing centella asiatica, moisturizing niacinamide, and calming allotonin, to treat and prevent breakouts while providing a deep cleansing.
My 4C hair loves Ceremonia’s products. The Pequi Curl Activator is one of my favorite leave-in conditioners because it’s lightweight, doesn’t leave flakes, and smells like a tropical vacation. This mini-size is making its way into my carry-on toiletry bag.
Boy Smells just did a complete rebrand this week (say hello to Boy Smells 2.0), but some of its best-selling scents are still available at Urban Outfitters, if you miss the old-school packaging.
A makeup bag that’s both functional and adorable, this mini Miffy tote has a zippered interior pocket to keep essentials organized and a strap for easy travel.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
