Lowe’s introduces a loyalty program catering specifically to the do-it-yourself customer base. The MyLowe’s Rewards program stands out with its exclusive perks, providing a tailored experience for members. Shoppers utilizing the MyLowe’s Rewards credit card enjoy a 5% savings on eligible purchases, while points accrued from eligible purchases translate into MyLowe’s Money and complimentary gifts, adding a rewarding dimension to the shopping experience.
The program extends beyond mere savings, offering free standard shipping, member-only gifts, and access to Lowe’s DIY-U kids and garden workshops. At the same time, the personalized in-app experience enhances engagement, allowing members to effortlessly track points, review past purchases, and receive customized recommendations.
“[…] We created this loyalty program with their home improvement needs in mind, just as we did with the MVPs Pro Rewards program for our Pro customers. With MyLowe’s Rewards, Lowe’s is now the only national home improvement retailer with distinct loyalty offerings that cater to both Pro and DIY customers,” Marvin Ellison, Lowe’s chairman and CEO, commented.
Image Credit: Lowe’s
