Kroger pulls out of Florida market, ending service with Brevard County
- Kroger is closing three automated customer fulfillment centers, including one in Groveland, Florida.
- Brevard County residents who use Kroger’s delivery service will be affected by the Groveland facility’s closure.
- The company stated the fulfillment centers were not meeting financial expectations.
Kroger will stop delivering groceries in Brevard County early next year.
The company announced on Nov. 18 that it will close three automated customer fulfillment centers, a move that will affect Brevard County residents who use its delivery service.
The closures, slated for January 2026, include facilities in Frederick, Maryland; Pleasant Prairie, Wisconsin and Groveland, Florida. The Groveland site currently serves Brevard County, meaning Space Coast residents will lose Kroger delivery early next year.
Customers who depend on Kroger for groceries will need to switch to alternatives such as Publix, Walmart or third-party platforms like Instacart.
The decision follows a comprehensive review of Kroger’s fulfillment network, which revealed that the centralized models was not meeting financial expectations. These closures come as part of a sweeping overhaul of the grocer’s e-commerce strategy aimed at improving profitability
Amber Olesen is FLORIDA TODAY’s food and dining reporter. Reach her at aolesen@floridatoday.com.