From spinning intricate lyrical webs and sonic stories to crafting visual epics for their ever-expanding discography, LA-based music duo J Cru feeds upon their deep love for Hip Hop, unwavering ambition, and comedic chops to share their journey with all who will listen. J Geezy and J Smitty’s roots can be traced back to a chance encounter during their Freshman year of college while freestyling in Orange, California’s Killefer Park. With more than seventy original tracks spanning five years under their sometimes loose, often tight belts, the pair have been inseparable since.
On their latest single, “Catalyst,” the duo flex their masterful wordplay over a nostalgic yet urgent instrumental. The duo’s latest is a head-spinning display of their refreshing writing technique and natural chemistry. The bouncy beat is where you’re getting those flashes of nostalgia from. The off-kilter drum patterns evoke the height of early 2000’s Hip-hop, but J Cru’s verses inevitably pull you back into the present moment. The duo raps with a palpable urgency that explodes out of the speakers and brings J Cru’s innovative imagery and spectacular rhyme schemes to life. It may take a few listens to digest the group’s cleverness, making every listen feel like the first, and many listens are right around the corner once you get your ear on the duo’s prowess. With a pocket full of face-melting metaphors and a full head of steam, J Cru introduces themselves as Hip-hop purists on “Catalyst.” The no-hook posse-cut welcomes the duo as refreshing voices in the genre hellbent on packing as many punch lines as they can fit into their verses.
