NFL Announces They Have Extended Their Exclusive ‘Madden’ Video Game Deal With EA Sports Until 2030
The National Football League and EA Sports have announced an extension to there partnership that will see Madden NFL remain the exclusive video game franchise for the NFL through at least April 2031.
“EA Sports and the NFL have built one of the most iconic partnerships in all of sports and entertainment, and we see so much opportunity ahead to deliver for football fans everywhere,” EA Sports president Cam Weber said.
“With more than 2 billion games of Madden NFL played each year, the global community of football fans connecting through play has never been bigger. Together with the NFL, we will continue to shape the interactive future of football — expanding Madden NFL, growing College Football, and creating new breakthrough experiences for the next generation of fans.”
EA and the NFL first signed an exclusivity deal in 2004. From that point forward, Madden became the only licensed game on the market for the most part.
