Tesla Sees Market Share Increase in France and Norway Amidst European EV Competition, ETBrandEquity
Elon Musk’s Tesla gained market share in France and Norway in February, official data showed, signalling stabilisation in Europe after two straight years of declining sales.
In France, the automaker’s registrations, a proxy for sales, rose 55% even as most rivals sold fewer cars than a year ago.
They increased 32% in Norway, but fell 18% in Denmark, the first countries to publish February data, with others including Italy and Spain set to report through the day.
Tesla saw European sales drop 27% last year amid rising competition, particularly from Chinese EV brands, controversy over Musk’s politics and an ageing model lineup.
Last year Tesla unveiled cheaper versions of its Model Y and Model 3 in the United States and Europe, which started to roll out to consumers late last year.
The company’s market share in the European Union, Britain and the European Free Trade Association slid only marginally to 0.8% in January from 1% in the same month in 2025.
But that is still far below its 1.8% market share in 2025, 2.5% in 2024 and 2.9% in 2023, when its signature Model Y SUV was the world’s best-selling model.
(Reporting by Alessandro Parodi, Camille Raynaud, Anna Ringstrom, Marie Mannes; Editing by Nivedita Bhattacharjee)
