At its own GTC AI show in San Jose, California, earlier this month, graphics-chip maker Nvidia unveiled a plethora of partnerships and announcements for its generative AI products and platforms. At the same time, in San Francisco, Nvidia held behind-closed-doors showcases alongside the Game Developers Conference to show game-makers and media how its generative AI technology could augment the video games of the future.
Last year, Nvidia’s GDC 2024 showcase had hands-on demonstrations where I was able to speak with AI-powered nonplayable characters, or NPCs, in pseudo-conversations. They replied to things I typed out, with reasonably contextual responses (though not quite as natural as scripted ones). AI also radically modernized old games for a contemporary graphics look.
This year, at GDC 2025, Nvidia once again invited industry members and press into a hotel room near the Moscone Center, where the convention was held. In a large room ringed with computer rigs packed with its latest GeForce 5070, 5080 and 5090 GPUs, the company showed off more ways gamers could see generative AI remastering old games, offering new options for animators, and evolving NPC interactions.
Nvidia also demonstrated how its latest AI graphics rendering tech, DLSS 4 for its GPU line, improves image quality, light path and framerates in modern games, features that affect gamers every day, though these efforts by Nvidia are more conventional than its other experiments. While some of these advancements rely on studios to implement new tech into their games, others are available right now for gamers to try.
