London Fashion Week takes centre stage for S/S 26. We spotlight the season’s emerging category shifts, powered by WGSN’s exclusive analytical data to guide your next collection strategy. From the runway to retail, our insights reveal the design moves shaping the future of men’s and womenswear.
Womenswear Trends
At London Women’s Fashion Week alone, 49 collections were processed, 1238 looks were analysed and 1931 items were identified.
Dresses
+6.1ppt
Dresses show growth on the London catwalks after two seasons in decline, buoyed by romantic and bohemian themes. Look to dresses as a vehicle to explore the season’s key prints.
Woven Tops
-0.1ppt
While reworked buttondowns and resort shirts are key elements to the season’s sartorial and pyjama dressing themes, woven tops register a decline overall as labels buy into knit/cut & sew options (+1.9ppt) as part of trending Clubhouse trends.
Pink
+1.2ppt
Pastel shades are vital in building several of the season’s key narratives, including romance, soft utility, and feminine preppy stories.
Top trending Feed hashtag: #3DTexture
3D florals are an important detail and trim for S/S 26, and in London, this is explored in raised designs and appliqué.
Menswear Trends
This data analysis is based on 29 collections, 340 looks and 641 items.
Shorts
+4.7ppt
London’s labels incorporated tailored shorts into relaxed suiting and smartened-up resort dressing. The boxer short is integral to youth-led pyjama dressing trends and city-to-beach styling.
Knit/ Cut & Sew Tops
+5.2ppt
Like the womenswear collections, men’s knit/ cut & sew tops are boosted by preppy Clubhouse themes and are a key vehicle for the season’s vintage and summery stripes.
Grey -0.2ppt
While grey tones are essential for sartorial and utility themes, they lose share to dusted pastel shades as labels continue to explore broader perspectives on masculinity.
Top trending WGSN Feed hashtag: #NewRetro
Labels offered vintage-inspired pieces suitable for both city and holiday wear, drawing inspiration from sophisticated, nostalgic resort attire.
WGSN Catwalks Analytics
Access all the catwalk analysis you need, from the live coverage to the post-show analytics, in a single, dedicated place.
Powered by proprietary data, AI and human expertise, WGSN’s Catwalks experience delivers quick-response data and insights into emerging trends straight from the runway and the streets.
Transform catwalk inspiration into the right products with confidence. Speak to the WGSN team to find out more.
