A clip premiered during the Apple Event
Global K-pop superstar Rosé has announced the release of “New Trick,” arriving on September 18th at midnight BST.
The song was selected as part of Apple’s latest “Shot on iPhone” campaign, featuring the Dave Meyers-directed “New Trick” music video shot entirely on the just unveiled iPhone 18 Pro.
The clip premiered during Apple’s unveiling of the new iPhone 18 Pro that features the most advanced camera Apple has ever made, bringing variable aperture control to iPhone for the first time.
Previous “Shot on iPhone” campaigns have included The Weeknd’s “Dancing In The Flames” (shot on iPhone 16 Pro), Olivia Rodrigo’s “Get Him Back!” (shot on iPhone 15 Pro Max), and Lady Gaga’s “Stupid Love” (shot on iPhone 11).
