Apple’s new fashion accessory sells out quickly, despite the ridicule

New York City | Early on Friday, a crowd of people lined up outside Apple’s SoHo location in New York to be among the first to get their hands on a new, limited-edition product: an up to $US230 ($354) iPhone pouch the company said is “inspired by the concept of a piece of cloth”.

The iPhone Pocket, as it’s called, is a wearable smartphone sling made in collaboration with Issey Miyake, the famed Japanese label that created the signature black turtleneck often worn by Apple co-founder Steve Jobs. But the fashion brand also has a loyal following in its own right, which helps explain the queue of customers who treated the launch like a drop from Supreme or Nike.

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