Government of Canada investing in quality tourism experiences and attractions to grow Alberta’s visitor economy

As part of National Tourism Week, PrairiesCan announced funding that will, help businesses and not-for-profits to enhance cultural and heritage experiences, expand accommodation offerings and improve attractions to boost tourism spending in Alberta

April 22, 2026 – Edmonton, Alberta – PrairiesCan

Amid tariff‑related uncertainty and shifting global trade conditions, it is more important than ever to strengthen sectors that drive economic activity and support jobs in our communities. Alberta’s tourism sector has what the world wants with incredible sites across the province. These investments will offer an inclusive pathway to strengthen long-term economic resilience and create meaningful jobs in communities across the province.

Today, during National Tourism Week in Canada (April 20-24, 2026), the Honourable Eleanor Olszewski, Minister of Emergency Management and Community Resilience and Minister responsible for Prairies Economic Development Canada (PrairiesCan) announced a federal investment of more than $1.9 million through the Tourism Growth Program (TGP) for eight projects across Alberta. These investments will help businesses and not-for-profit organizations deliver the kinds of outstanding experiences that drive year-round tourism spending in Alberta.

This support from PrairiesCan will help enhance cultural and heritage experiences, expand accommodation offerings and improve attractions. Their efforts will contribute to vibrant travel destinations – including in rural areas and beyond high-volume tourism periods – while supporting more than 50 jobs.

Building Canada strong requires the participation of all Canadians including rural and urban communities, businesses, and not-for-profit organizations, and Indigenous groups. A number of the projects announced today will also advance reconciliation by supporting authentic Indigenous experiences, enabling visitors to learn about Indigenous perspectives.

Through investments like this, the Government of Canada is helping Alberta businesses and organizations showcase Alberta’s stunning natural beauty and rich culture to create jobs and to build a Canada strong economy.

A full list of projects receiving PrairiesCan investment can be found in the associated backgrounder.