Pinterest Opens First Pop-Up Store To Feature Its 2024 Trends Predictions

For the fourth year in a row, Pinterest
PINS
has been leveraging the rich user data it has access to in order to extract and identify the top consumer trends for the year to come across a range of categories, from home decor to food and beverage or beauty. Being one of the main platforms users visit to plan for future moments, it has a unique view on what consumers are likely to seek and purchase in the near future. To celebrate the release of its 2024 predictions report, Pinterest is opening its first-ever pop-up store in NYC where customers can shop and experience the biggest trends of 2024 identified by the platform.

With 482 million monthly active users going on Pinterest to seek inspiration for future plan, from recipes to wedding decor and fashion tips, the visual platform knows exactly what will be trending based on search terms, saved pins and more. “Ultimately, people come to Pinterest to dream and plan future moments.This planning mindset enables Pinterest to help brands understand what is trending, through a meaningful and measurable shift in consumer behavior that is only expected to grow in the future,” shares Sydney Stanback, global trends and insights lead at Pinterest. Users don’t visit the platform to passively scroll and distract themselves, but to actively feed their inspiration and get into planning mode, which leads to very concrete purchase intent.

This planning and future shopping mindset has made Pinterest a source of valuable insights for brands, who are becoming more actively present on the platform through advertising and shoppable pins. Indeed, more than 50% of Pinterest users consider it a place to shop, and there has also been a 50% increase in user clicks and save on shoppable pins. To capitalize on this behavior, Pinterest has launched its first pop-up store in NYC to both feature its predicted trends for 2024 and offer a curation of products related to these trends. And for those not in New York, Pinterest has also created a feed, the Pinterest Predicts Shop, where consumers can also shop trending items through an online store.

This first physical pop-up location is a testimony to Pinterest’ ambition to showcase its ability to legitimately predict trends across a range of categories and to monetize on this capability, while also hinting at its ambition to become a relevant shopping destination. The immersive shop is set to last five days and feature dozens of products tied to the 23 trends identified by Pinterest, from jellyfish-inspired home decor to heightened café culture, blue beauty and ‘eclectic grandpa’ fashion inspiration. With 80% of trends predicted last year coming true in 2023, this is a meaningful source of insights for brands and advertisers. As emphasized by Stacy Malone, vice-president of global marketing at Pinterest, “advertisers need to keep up with cultural trends, and it is often hard to know what will actually be trending next. Pinterest is here to provide insights into clear purchase intent.”

The full list of trends identified by Pinterest, after analyzing millions of search terms around the globe, is available here.