I wrote something for Breaking Travel News this week on what IShowSpeed’s Caribbean Tour tells us about the future of destination marketing.
One number stopped me: Google searches for Saint Lucia increased by more than 5,000% after his visit. One creator. No media buy. No campaign brief.
The shift from paid impressions to earned attention is happening faster than most tourism boards are prepared for and the brands that understand it are already playing a different game.
Link in comments 👇
