Last year, news websites saw significant traffic declines as chatbots increasingly replaced Google search as the primary way to find sites and ask questions.
Small businesses also noted drops in traffic to their sites from Google, which has traditionally delivered customers.
Lily Ray, vice president of SEO strategy & research at Amsive, a digital marketing agency, warned as early as last year that Google’s planned changes to search are “going to have a devastating impact on the Internet.”
“It will severely cut into the main source of revenue for most publishers and it will disincentivize content creators who rely on organic search traffic, which is millions of websites, maybe more,” she told Technology Magazine.
Agents will work in the background
Other upgrades will completely change the search experience for users, including a new way to infuse AI into Google Search by asking for “information agents” to keep them updated on things like new apartment listings.
