India’s Gen Z in the spotlight for 2024 culture trends
Indian Gen Z’s upbeat and entrepreneurial spirit stands out as they eagerly explore new interests and trends across different domains. While in many aspects Indian Gen Zs are similar to their global peers, these trends also show specific areas where they are different and unique
Paras Sharma, director of content and community partnerships, Meta, India
<p>90% Gen Z belong to a particular fandom <br></p>
Fandom fun
Be it BTS Army, Swifties, online video games like Minecraft, Fortnite, Call of Duty etc or cricket and football, 9 out of 10 Indian Gen Zs consider themselves part of a fandom.Indian Gen Zs form the highest percentage of sports superfans, in comparison to their counterparts from other countries.
For 43% Gen Zers, 2024 will be a year of self-improvement
Let’s talk shop
Amid talk of being job-hoppers, believe it or not, Gen Z’s focus in 2024 is predicted to be their career. Their belief? To start and run a business as a means to earn well, in comparison to their peers in other countries.
No-no to bad memes
Memes matter to Gen Zs and they aren’t ready to compromise on it. A way to interact on Instagram, and connect with someone, for a third of India’s Gen Zs’ the top turn off is bad taste in memes!
GRWM, will you?
Showcasing fashion trendstooseems to be a Gen Z forte, with 44% showing interest in a DIY approach towards wearing clothes, resulting in popularity of trends like GRWM (Get Ready With Me) and thrifting. Fun fact: For a fourth of Gen Zs, the top beauty trend is getting a new hairstyle.
(Source: Surveys carried out across United States, UK, Brazil, South Korea, and India by Instagram and trend forecasting firm WGSN, with 5000 Gen Z respondents)
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