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Rivian R2 debuts with lower price and rugged EV performance

03/13/2026 No comments yet
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March 12, 2026, 11:01 a.m. ET

Rivian Jr. is finally here.

Rivian Automotive Inc. introduced its entry-level, battery-powered R2 SUV this week aimed at the volume compact SUV segment. Prices range from $46,495 for the Standard rear-wheel-drive model to $59,485 for the high-performance, all-wheel-drive Launch edition that will be first to arrive this spring.

The R2, previewed at the 2025 Detroit Auto Show, follows the midsize R1T pickup and R1S SUV that established the Silicon-Valley-based startup as the Tesla of off-road EV makers.

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